Haojie Qi: The Chinese Runway Sensation Dominating Global Fashion in 2025
In today’s hypercompetitive fashion industry, few models manage to rise above the noise and capture the attention of luxury brands, photographers, and style editors across the globe. But Haojie Qi, the emerging Chinese model from Beijing, is doing exactly that—and more. With her commanding runway presence, refined elegance, and editorial magnetism, Qi has become one of the most talked-about new faces in fashion for 2025.
Whether walking in Paris, Milan, or Shanghai, Haojie Qi is redefining what it means to be a global fashion model. Her meteoric rise is not only impressive—it's historic.
A Rising Star: Who Is Haojie Qi?
Haojie Qi is a 5’11” model with a sculpted yet ethereal frame. Her measurements—31.5” bust, 23.5” waist, and 34.5” hips—make her the ideal figure for haute couture and ready-to-wear collections alike. Her black hair and brown eyes create a striking contrast that is both timeless and modern. These features, combined with her subtle intensity and ability to transform in front of the camera, have made her a favorite among casting directors and fashion designers.
She is currently based in Beijing and represented by top-tier agencies around the world, including:
- New Stellar Model Management (Beijing)
- The Society Management (New York)
- Elite Paris
- Elite Milan
- Elite London
- Elite Spain
- Elite Copenhagen
Her international representation is a testament to her global appeal and growing influence in the fashion industry.
Dominating the 2025 Fashion Week Runways
In 2025, Haojie Qi became one of the most visible faces of Fashion Week, walking in some of the year’s most talked-about shows. Her performance this season solidified her position as a top runway model and a must-book talent for luxury fashion houses.
Among her most notable appearances:
- Chanel F/W 25 Show and Chanel Resort 2026 Show in Lake Como
- Miu Miu F/W 25 Show
- Victoria Beckham F/W 25 Show
- Stella McCartney F/W 25 Show
- Gabriela Hearst F/W 25 Show
- Shushu/Tong F/W 25 Show in Shanghai
- COS S/S 25 Show in Athens
Her walk is defined by poise, grace, and the kind of quiet power that turns heads without theatrics. She embodies the minimal elegance of COS, the playful femininity of Miu Miu, and the refined sophistication of Chanel with equal ease—an exceptionally rare quality.
From Runway to Editorial: A Face for High Fashion
While many models thrive exclusively on the runway or in front of the lens, Haojie Qi excels at both. Her recent editorial for Financial Times’ HTSI Magazine titled "Look East", shot by the renowned duo Sean and Seng, presented her in a series of cinematic portraits that highlighted her versatility and emotional range.
She also landed the cover of HTSI Magazine’s April 2025 issue, an honor typically reserved for the fashion elite. These features not only elevated her visibility but also proved her value as a high-fashion editorial model.
Campaign Queen: Haojie Qi in Major Fashion Advertisements
In addition to her editorial work and runway appearances, Haojie Qi has starred in multiple major fashion campaigns. Her ongoing collaboration with Bottega Veneta—including two high-profile campaigns—introduced her to a wider audience and established her as a new face of luxury.
But perhaps her most iconic campaign to date is for ZARA Studio, photographed by Steven Meisel, one of the most influential fashion photographers of all time. The campaign showcases Qi's unique ability to bring modern luxury to life through subtlety, confidence, and expression.
Models.com “Hot List”: Recognition from the Industry
It’s no surprise that Models.com has added Haojie Qi to their prestigious "Hot List", which recognizes the most in-demand models shaping the future of fashion. This distinction is awarded to those who consistently appear in top shows, major campaigns, and influential editorial spreads—and Qi checks every box.
Being featured on this list in 2025 signals not only her current success but also the immense potential she holds for the seasons ahead.
A Symbol of Modern Beauty and Chinese Representation in Fashion
As more Chinese models break into the global fashion industry, Haojie Qi stands out for her elegance, professionalism, and boundary-pushing performances. She represents a new era of Asian beauty—one that is not tokenized but embraced for its nuance and diversity.
In an industry increasingly aware of the importance of global representation, Qi’s presence on international runways and magazine covers is deeply meaningful. She is not only showcasing fashion but also contributing to a larger cultural shift—one where Chinese talent is recognized, celebrated, and leading the way.
What’s Next for Haojie Qi?
With her strong foundation, global agency support, and an ever-growing list of accomplishments, the future looks incredibly bright for Haojie Qi. She’s expected to continue dominating upcoming Fashion Weeks, land more luxury brand campaigns, and possibly become the face of a beauty house or high jewelry line.
Her fans—and fashion insiders—are eagerly watching what comes next.
Whether she’s walking for Chanel, posing for Meisel, or fronting a high-fashion campaign, Haojie Qi is proving she’s more than just a model—she’s a movement. In an industry that thrives on newness, few manage to establish themselves with the kind of grace and authority that Qi has achieved in such a short time.
From Beijing to Paris, Milan to Lake Como, this is just the beginning. Haojie Qi is a name that will define fashion in 2025 and for years to come.
