𝐓𝐨𝐫𝐲.𝐥𝐛: From Barcelona to South Korea — A Global Creative Journey

Tory.lb, a Spanish artist and creative director resident in South Korea, is one of the most relevant emerging voices of her generation, known for her versatility across dance, fashion, audiovisuals, and creative direction.

Actually, she works as Creative Director and Executive Producer under @tory.lb, collaborating with global brands like Grimey — recently producing a full editorial with photographer Priscila Kim — solidifying her position as a rising creative force.

2019: World of Dance and the first major turning point

The public first discovers Tory.lb in 2019, when she appears on World of Dance Spain.
The competition — one of the global epicenters of dance, present in over 30 countries and watched by millions — acts as a talent accelerator and a platform for international visibility. There, amid high-level choreography, she begins to position herself on the professional radar.

That same year, she works with artists from the Barcelona scene such as Alicia Carbonell, Bárbara Farinha Gonçalves (@yuu_flw), and Iván Segura (@iiivanss), who becomes a key figure in her evolution.

Identity building: emotional narrative and professionalization

Shortly after, she releases her first professional dance video, filmed by Marc Valls and set to music by LOUIS III.
She accompanies it with a reflection that reveals a trait that will later define her personal brand:

“Sometimes you give so much of yourself emotionally and mentally that when you’re done, you feel like you’ve just run the marathon of your life.”

Vulnerability, discipline, and transparency become distinctive signals of her public identity.

She complements her training at Spreadyourlegsbcn, a school specialized in flexibility and acrobatics, expanding her artistic and physical range.

Early campaigns and first steps as a standout local talent

Her first major commercial project comes through CUPRA, in a collaboration with FC Barcelona star Ansu Fati.
At this point, Barcelona — its brands, photographers, and designers — begins to consider her one of its most promising new creative figures.

Fashion, photography, and editorial consolidation (2021)

2021 is a year of expansion. She collaborates with:

• Rodney Gardie (Mot Management)
• Adri Vilanova
• Cristina Casas
• Topstudiosbcn
• LCI Barcelona

She shoots with martininkk for KALUIBIZA, works with emerging designers like Anna Bieto Torrell, and poses for conceptual studios such as Wastedstudio – Mimi Carreño or filmmaker Anderson Galindo Clavijo.

She also collaborates with artisanal and cultural projects such as NIBI by Mexican artist Heidi Cavazos, and with brands like BLACKBURIAL.

International editorial presence: Ellas, Vous, and Moevir

Her first professional editorial features appear in:

• ELLAS Magazine
• VOUS Magazine
• MOEVIR Magazine

Dressed by Scars Atelier, she poses alongside international models like Tina Masawi and Franchesca Rodríguez in a production directed by Sebastià Vivó.

The global audiovisual leap: FOALS, CANADA, and major productions

From here, her career takes on an international dimension.
Tory stars in the FOALS music video produced by CANADA, one of the world’s most prestigious audiovisual production houses. She plays “Cristina”, with makeup by Katia Ehlert, showcasing strong acting skills and stage presence.

Ongoing training with global dance references

In parallel, she continues growing as a dancer under figures such as:

• Melvin Timtim, Emmy-nominated choreographer and founder of SRank.

This combination — fashion, audiovisual work, and international dance — begins to define her global positioning.

2022: The milestone that changes everything — Times Square, New York

In 2022, a moment occurs that often marks an entire career:
Tory.lb appears on a giant screen in Times Square as the face of an international Polaroid campaign.

Her reaction reveals a mix of emotional awareness and strategic mindset:

“You can call it manifestation or destiny. I see it as the consequence of everything I’ve done.”

With this, she stops being a local promise and becomes a truly global talent.

Adidas: key collaborations, Real Madrid, and Olga Carmona

During this stage, Adidas includes her in several projects:

• A photoshoot with Olga Carmona, Real Madrid star and major figure in Spanish football.
• The Adicolor 70s campaign for Adidas Originals x ASOS, visually directed by @carmelukka, where she appears both as model and makeup artist.
• Her participation as a model in a recent Adidas x Real Madrid campaign.

These projects validate her presence in fashion and sports, placing her closer to highly competitive global markets.

Music industry: Ozuna, Saiko, Cano & more

Music also bets on her:

Ozuna & Saiko – music video directed by Fernando Lugo

Fernando Lugo — who has worked with Drake, Bad Bunny, Myke Towers, and Peso Pluma — includes Tory in a high-impact video starring Ozuna and Saiko, two heavyweights in the Latin market.

Cano (Spanish artist)

She participates both behind and in front of the camera in one of his latest music videos:

• Casting & styling by Tory.lb
• Visual direction by Oleg Brovchenko, Gladvisual, and Fulldrill Production

Independent fashion collaborations: Odegua, GAMINE NYC & cultural projects

She takes part in fashion campaigns for brands with distinctive aesthetics:

• Odegua Official, in a project paying tribute to immigrant women.
• GAMINE NYC, a prêt-à-couture eyewear brand founded in New York in 2016.

These collaborations strengthen her presence among independent brands with strong visual identity.

Recent dance work: Suzete and premium productions

She recently joined the project “Last Work Dancing x @suzetegram”, directed by John Araque and produced by Delicatessen, performing as a dancer alongside a high-level creative team.

International photography: Unsplash

She stars in an editorial for Unsplash, one of the world’s most influential image banks, photographed by:

• Edward Córdoba (Photography)
• Juanita Zuluaga (Styling)
• Galina RC (MUA & Hair)
• Andrea Sichel (Production)

This gives her global exposure at both editorial and commercial levels.

2024: Renault France — “No need to be big to be bold”

In 2024, she appears in a campaign for Renault France, under the slogan:

“No need to be big to be bold.”

This reinforces her growing presence in the European automotive market.

South Korea chapter: BaekHyun and the Asian industry

During her stay in South Korea, she participates in “Pineapple’s Slice” with BaekHyun, one of K-pop’s most influential figures, with choreography by Cristian González.

She works among an international cast of dancers, expanding her footprint in Asia — one of the world’s most demanding creative markets.

Today, Tory.lb is based in South Korea, where she works as a Creative Director and Executive Producer under her own label, @tory.lb. Her current stage focuses on high-concept visual direction and cross-cultural creative production, collaborating with brands such as Grimey — with whom she recently executed a full editorial project shot by photographer Priscila Kim — further solidifying her position as a global creative force shaping the new wave of international visual culture.