𝐂𝐚𝐫𝐦𝐞𝐧 𝐕𝐚𝐥𝐥𝐞𝐣𝐨: Rhythm of Creativity
Bold. Inventive. Impact-driven. Carmen Vallejo, creator of @saladeensayo_ and represented by SomosYelo, is redefining brand storytelling through digital content, video direction, and on-the-ground creative direction. With a foundation in Advertising & PR and a past as a professional flamenco dancer, Carmen’s multi‑talented approach makes her a standout collaborator for fashion and lifestyle brands.
From Stage to Screen: A Creative Evolution
- Education: Degree in Advertising & Public Relations from Universidad Complutense de Madrid (2017–2020)
- Training: 10 years studying Spanish dance at Conservatorio Danza Fortea (2008–2018)
- Early Career: Managed YouTube content for Apodemia in Málaga (2014–2015); interviewed on the street with Código Nuevo
This blend of performance art and storytelling informs Carmen’s multimedia instinct—whether filming on location, editing video content, or directing creative campaigns.
Current Creative Highlights
Sala de Ensayo (Co-Founder & Creative Director, January 2024–Present)
In this autonomous project, Carmen leads creative vision for concept-driven video content, overseeing strategic planning and production execution.
Somos Click (Video Editor & Content Manager, February 2023–Present)
As part of this influencer agency, she produces polished footage for creators and brands, crafting stories in fast-paced digital environments.
Instagram & Freelance Content Creation (2016–Present)
Carmen’s own feed (@saladeensayo_) showcases her filming and editing capabilities, alongside collaborative drops for clients like KLEPIERRE (2023–2024) and Albatorellana.
Major Creative Projects & Collaborations
- Adidas Football x Real Madrid – Featured in “Look of the Match” interviews, tying vintage style and soccer culture together
- Adicolor Campaign – Co-led creative for a 70s-inspired drop, spotlighting the legendary “Quinta del Buitre” era
- Custo Barcelona Fashion Week 2024 – Attended and contributed to runway coverage and creative insights
- “Amarre” Video Project – Directed a fashion-meets-film piece with @carmenvallejo and @atentamente.duo, styled beautifully on camera
- “Casi Adulta” for Sala de Ensayo – Oversaw creative direction, styling, makeup, photography, and storytelling in a compelling mini‑campaign
These experiences illustrate Carmen’s full-spectrum creative skill: from conceptualization to final edit, across both still and motion media.
Why Carmen Vallejo Is a Game-Changer for E-commerce Brands
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Integrated Creative Leadership
Carmen excels at guiding projects end-to-end: creative direction, styling, shooting, editing, and post-production—just the comprehensive workflow e-commerce needs today. -
Authentic Brand Alignment
Her background in PR, storytelling, and cultural engagement means she connects real brand values with real people—driving authentic conversions and community engagement. -
Versatile Cultural & Artistic Sensibility
With roots in dance and journalism, Carmen brings fresh energy to each campaign—merging visual flair with narrative” —ideal for lifestyle and fashion brands seeking premium storytelling. -
Strategic Audience Engagement
From Adidas football fans to fashion enthusiasts, her content resonates with diverse, digitally-savvy audiences.
Collaborate with Carmen Vallejo
Interested in tapping into Carmen’s creative vision?
👉 For enquiries & brand projects
📧 clara@somosyelo.com
📱 Follow her work and inspiration @saladeensayo_
Carmen Vallejo is not only a director and editor—she is a creative architect shaping brand narratives through compelling visuals, authentic storytelling, and artful execution. Featuring her on your platform showcases your brand’s commitment to mood, nuance, and creative excellence.
Let me know if you’d like to tailor this further to highlight specific product launches or seasonal campaigns!
