𝐓𝐇𝐄𝐑𝐀𝐒 𝐙𝐚𝐢𝐫𝐞 𝐆𝐚𝐦𝐞𝐬 Will Return in 2026
We’re excited to announce that THERAS Zaire is returning to video game development after a four-year pause. This comeback is guided by our founder and Men’s Creative Director, V Muatetema Buatiché, who has always connected our world of fashion with creativity and innovation.
"It would give me great joy to see our athletes and models transformed into true characters within THERAS Zaire Games, created on a small laptop graciously provided by our Womanwear Creative Director, María Navarro Granell, and brought to life through the artistic vision of the renowned MANAGRART." - V Muatetema Buatiché
The return of THERAS Zaire Games comes at a very special time: our 10th anniversary. It’s not just a milestone—it’s the start of a new chapter for our brand, combining our athletic-elegant clothing collections with exciting digital experiences.
A comeback inspired by fashion and creativity
For V Muatetema Buatiché, video games are an extension of the THERAS Zaire universe. Our strong connection to fashion—especially modern menswear and refined athleisure—shapes everything we do, from technical sportswear to stylish lifestyle pieces.
Now, with the relaunch of THERAS Zaire Games, we’re bridging fashion and interactive gaming to create experiences that reflect our aesthetics, values, and the energy of our collections.
From coin-collecting games to a sports-inspired gaming world
THERAS Zaire first stepped into gaming with RUNaways, a fast-paced, minimalistic game centered on collecting coins. It became a symbol of our early creative spirit.
Now, we’re taking things further. THERAS Zaire Games will introduce sports-focused video games, designed to inspire athletes, creators, and our global community of fans.
Our new titles will:
- Reflect the discipline, style, and performance that define our clothing.
- Combine fashion with gameplay, creating experiences that are as stylish as they are fun.
- Engage the global community that already wears our functional, elegant, and technical pieces.
Rewards for players: fashion, discounts, and exclusive drops
We’re adding something new for our players: real rewards tied to our fashion world.
Each quarter, the top players in international rankings will receive:
- Exclusive discounts on THERAS Zaire products.
- Special gifts, including premium sportswear and elegant accessories.
- Limited-edition pieces linked to our seasonal collections.
Gaming isn’t just fun—it’s now a way to connect directly with the THERAS Zaire lifestyle.
Celebrating our tenth anniversary with a new creative era
The return of THERAS Zaire Games is more than symbolic. It’s a strategic step in expanding our brand universe, celebrating ten years of athletic fashion, contemporary elegance, and digital creativity.
Under the vision of V Muatetema Buatiché, we’re proving that the future of fashion can be playable, interactive, and aspirational.
Get ready—THERAS Zaire Games is coming back, and it’s going to be bigger, bolder, and more stylish than ever.
