𝐌𝐞𝐫𝐲 𝐎𝐥𝐢𝐯𝐚𝐫𝐞𝐬: Madrid’s Upcycling Visionary and Gen Z Fashion Icon

In the heart of Madrid’s buzzing creative scene, Mery Olivares is leading a new wave of fashion that’s bold, sustainable, and unmistakably authentic. With over 300,000 TikTok followers and a rapidly growing fan base on Instagram @meryolivares, this 26-year-old creative has transformed her passion for sneakers, corsets, and sustainable design into a lifestyle brand: MÖGI Studio.

From Quarantine to Corsetry: The Birth of MÖGI Studio

Mery’s journey into fashion didn’t start in design school—it began during quarantine. While isolating with COVID-19, she rediscovered old, damaged clothes in her closet and began crafting them into original garments. One of those experiments was a handmade corset. Although her first attempt was far from perfect, it went viral on TikTok—igniting a creative fire that hasn’t stopped since.

“I realized I had so many clothes I didn’t use anymore, so I started making tops. One day I made a corset—without any tutorials—and it looked horrible. But it got tons of views, so I kept going.” — Mery Olivares, BelAir Magazine

Since then, her upcycled corsets—each one unique, handmade, and patterned from scratch—have become her signature.

What Is MÖGI Studio?

MÖGI Studio is Mery’s personal fashion label focused on upcycled streetwear and sustainable handmade garments. Every piece is crafted from second-hand or flawed clothing items, carefully reworked into new fashion statements. From asymmetrical corsets to custom sneakers, her pieces reflect a fusion of edgy streetwear and conscious fashion.

• Design Pillars: Upcycling, streetwear culture, personal craftsmanship
• Best-sellers: Handcrafted corsets made from recycled materials
• Business Model: Small capsule collections, all sizes, no custom orders (for now)
• Contact: alejandro@somosyelo.com

Follow the brand on Instagram: @mogistudi0

Social Media as a Launchpad

Mery Olivares’ rise is deeply tied to her mastery of TikTok’s algorithm. On her account @meryolivaress, she shares time-lapse videos of her design process—from deconstructing second-hand clothes to stitching the final product—capturing the kind of transparency and realness Gen Z craves.

TikTok Highlights:

• DIY corset transformations
• Sneaker styling hauls
• Fashion process storytelling
• Viral “before and after” fits

She also maintains a curated aesthetic on Instagram, blending professional product shots with personal style photos, making her the perfect influencer for fashion and lifestyle brands seeking authenticity over perfection.

The Power of Realness

One reason for Mery’s deep connection with her audience is her candid storytelling. In interviews, she openly discusses everything from self-doubt and online criticism to the pressures of algorithm-based platforms:

“When I started on Instagram, people made fun of me. Now they’re asking how to get brands to send them sneakers too.”
“The best part of TikTok is that you don’t need to be an influencer to go viral.” — Mery Olivares

This honesty fuels her relatability and sets her apart in a market often dominated by overly polished, inauthentic influencers.

Sneakerhead Style and Personal Favorites

A certified sneakerhead, Mery’s wardrobe reflects her love for urban comfort and elevated streetwear. Her go-to sneaker brands include:

• Nike – her all-time favorite

• Buffalo London – for their iconic platforms

Pairing these kicks with structured corsets and reworked jeans, she effortlessly blends hyperfeminine silhouettes with streetwear swagger.

Why Brands Should Partner with Mery Olivares

She’s already collaborated with several fashion and sneaker brands and continues to grow as a digital entrepreneur and designer.

Contact & Collaborations

Whether you're looking to launch a capsule collection, showcase sustainable fashion, or highlight local creators with global potential, Mery is the partner you need.

• Email: alejandro@somosyelo.com
• Instagram: @meryolivares
• TikTok: @meryolivaress
• Brand: @mogistudi0

Mery Olivares represents the future of fashion: unapologetically DIY, digitally native, and fiercely independent. From her handcrafted corsets to her viral TikTok presence, she’s proving that fashion’s next generation isn’t waiting for a seat at the table—they’re building their own from scratch.