𝐖𝐢𝐥𝐥𝐜𝐨𝐳𝐢: From Colombian Fields to Fashion Feeds — The Rise of a Mallorcan Icon

July 15, 2025

Who Is Willcozi?

Charismatic, stylish, and resilient—Willcozi, aka Will Garcés, is more than just a content creator. He’s a storyteller through fashion, a former footballer turned creative visionary, and one of the most exciting cultural voices rising from Mallorca. With a distinct sense of style and a magnetic personality, Willcozi has quickly become a favorite among fashion brands and online audiences alike.

A Journey Rooted in Grit and Growth

Born in Cali, Colombia, Will Garcés arrived in Mallorca on March 10, 2020, with a dream: to sign as a footballer for Santanyí. When plans fell through, he stayed on the island, working as a gardener, carpenter, delivery driver, and even construction laborer. But his ambitions were always bigger—and grounded in creativity.

Raised by a mother who encouraged him to model from an early age, Willcozi soon shifted from football pitches to fashion studios. That background, paired with relentless discipline, forged the creator we now know on TikTok and Instagram.

From Obstacle to Opportunity

In his inspiring interview with Mentes Emprendedoras (Spotify episode here), Willcozi opened up about the backlash, criticism, and challenges he faced upon arriving in Spain. His story is one of overcoming hate, building resilience, and redefining masculinity through fashion and creative freedom.

In that conversation, he reflects on early collaborations, including a notable one with Puma, and speaks candidly about his mission to inspire others to chase their dreams, no matter what people say.

🎧 Listen to Willcozi’s story on Mentes Emprendedoras

Instagram: @mentedoras

TikTok: @Mentedoras

Spotify: Will Cozi – The Power of Authenticity

CozzyCollective: Building Culture Through Fashion

As the founder of the newly launched CozzyCollective, Willcozi is bringing together fashion lovers, creatives, and dreamers into one cohesive lifestyle vision. The goal? To create a space for collaboration, sustainability, and authenticity—a bold new step for someone who’s always been community-driven.

Through The Cozzy Club, a creative circle of around ten people based in Mallorca, Willcozi and his peers are crafting fashion content with purpose. They share an interest in style, storytelling, and pushing culture forward from the Balearic Islands to the digital world.

Campaigns, Collaborations & Creative Projects

Willcozi’s unique look and versatile energy have landed him high-profile gigs, including:

Nike x Insight: A powerful campaign for the Field General sneakers, showcasing movement, masculinity, and mood.
New Era Europe: As part of the MLB Heritage collection, he joined other standout talents in modeling legendary sportswear.
Aparte Palma: An ongoing collaboration that brings together minimalism and Mediterranean aesthetics.
Seattle Vintage Store: A favorite of Will’s, highlighting the value of sustainable fashion and second-hand pieces with soul.

He frequently works with renowned photographer Mateo Da Rosa, bringing an intimate, cinematic vibe to their fashion visuals. Their sessions, often staged in Palma’s most eclectic settings, blend portraiture, streetwear, and emotion.

At the Center of Mallorca’s Creative Scene

Willcozi recently featured on the @laplaza_official x Camper stage at Mallorca Live Festival, bridging fashion and music culture in one of the island’s most vibrant spaces. He's also been seen in studio collaborations with:

@studio_jass_
@canonespana
@sony.espana
@a.flamenco.catharsis

These projects amplify the Mallorca-based creative movement—and place Will at its epicenter.

A Voice for Style, Sustainability & Self-Expression

Despite his rising fame, Willcozi remains grounded. He believes that dressing well doesn’t have to be expensive—just intentional. He promotes recycled fashion, vintage pieces, and style that tells a story. In his own words:

"There are clothes with history, and that adds character. You don’t need luxury—just creativity."

He also emphasizes the discipline behind content creation—what may look like a 30-second video often takes hours of planning, filming, and editing. His work ethic reflects his years in professional sports and construction alike.

Willcozi by the Numbers

🎥 50K+ followers on TikTok
📸 9K+ followers on Instagram
💡 Dozens of brand campaigns
🧢 Model for Puma, Nike, New Era
🌍 Founder of CozzyCollective

Why Willcozi Matters for Your Brand

For e-commerce brands seeking authentic connections with Gen Z and millennial consumers, Willcozi is the blueprint:

He blends style with storytelling, not just product placement.
His background gives him credibility, relatability, and resilience.
He can move seamlessly between high-end campaigns and community-driven storytelling.

He’s more than a model—he’s a Mallorcan voice for self-expression, with the charisma to inspire and the strategy to deliver results.

Collaborate With Willcozi

📩 For campaigns, partnerships or collaborations:
alejandro@somosyelo.com

🔗 Socials:

Ready to co-create with a new kind of style leader?
Willcozi is building more than a brand—he’s building a legacy.

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