𝐏𝐫𝐢𝐧𝐜𝐞 𝐆𝐲𝐚𝐬𝐢 | Photographer | @princejyesi

Prince Gyasi: Biography and Professional Career
Prince Gyasi is a renowned visual photographer and artist from Ghana, known for his vibrant and emotionally charged works that redefine contemporary African photography. Born in Accra in 1995, he started his career as a self-taught photographer, initially using only his mobile phone to capture images. Since then, he has gained international recognition, collaborating with major brands and exhibiting his work globally.

Early Life and Inspiration
Gyasi grew up in an environment rich in art and culture, which profoundly influenced his artistic development. From a young age, he was fascinated by the use of color and form, elements that later became his signature style. He uses his art as a powerful storytelling tool, often focusing on African communities, identity, and human experiences. Through his lens, he aims to change the traditional narrative that has often portrayed Africa through poverty and conflict, instead showcasing the continent's cultural wealth, beauty, and pride.

The Use of Color and Perspective
One of the most distinctive aspects of Gyasi’s work is his bold and expressive use of color. Influenced by both art and nature, he employs bright, saturated tones to evoke strong emotions in viewers. His style can be compared to abstract art, where emotions and storytelling are conveyed through a visual approach that challenges the boundaries of traditional photography.

Throughout his career, Gyasi has spoken in interviews about how color serves as a form of “soul healing,” using his art not only as a means of expression but also as a tool for personal and communal healing.

Professional Career and Collaborations
Gyasi has worked with several prestigious international brands, making a significant impact in the fashion industry. In 2022, he collaborated with luxury fashion house Balmain for its fall campaign. More recently, in 2024, he deepened his collaboration with the brand by contributing to the design of menswear pieces for the Fall/Winter collection. In this project, Gyasi was not only responsible for capturing the campaign’s visuals but also for creating “wearable art,” bringing his unique aesthetic into fashion.

Olivier Rousteing, Balmain’s creative director, described his partnership with Gyasi as a true co-creation, highlighting how the photographer was involved from the initial sketches to the final runway presentation. This collaboration represents a new wave of African creatives shaping luxury fashion, both within and beyond the continent.

Gyasi’s Influence on African Photography
Gyasi is part of a growing movement of African photographers who are redefining how the continent is perceived. Alongside photographers like Trevor Stuurman, Stephen Tayo, and Malick Bodian, he is challenging conventional narratives and showcasing Africa’s cultural richness, innovation, and beauty through art.

These photographers are also working with major luxury houses and global publications such as Vogue, i-D, and Dazed, helping to elevate Africa’s presence in fashion and art. Gyasi, in particular, has been a strong advocate for cultural authenticity, collaborating with brands to ensure his work accurately reflects African values and traditions.

Projects and Legacy
Beyond fashion, Prince Gyasi is the co-founder of BoxedKids, a charitable organization dedicated to providing educational support to underprivileged children in Ghana. Through his art and activism, Gyasi is committed to empowering younger generations, using his success to give back to his community and create opportunities for other African artists.

His work has been exhibited in prestigious galleries and museums, including the Saatchi Gallery in London. With each new exhibition and collaboration, Gyasi continues to prove that art can be a powerful tool for social change and the redefinition of African narratives on a global scale.

Prince Gyasi is a prime example of how African creativity and innovation are gaining global recognition. Through his art and collaborations, he has demonstrated that photography is more than just visual representation; it is a vehicle for storytelling, challenging stereotypes, and showcasing Africa’s diversity and richness to the world. As his career continues to evolve, his influence in both art and fashion keeps growing, solidifying his place as one of the most important voices in contemporary photography.