𝐏𝐚𝐬𝐜𝐚𝐥 𝐓𝐡𝐮𝐥𝐢𝐧: Swedish–South Korean Icon in the Making

9 de agosto de 2025

Pascal Thulin is one of fashion’s most exciting rising stars. Born in Stockholm to a Swedish father and a South Korean mother, and currently based in Malmö, Thulin’s multicultural background gives him a striking presence that resonates with audiences and designers alike. Discovered by chance at Copenhagen airport, he went from a curious newcomer to securing a worldwide exclusive for Saint Laurent S/S24, a rare milestone that immediately set him apart.

Represented by top agencies across fashion capitals — MIKAs (mother agency in Stockholm), Premium Models (Paris), Soul Artist Management (New York), Fashion Model Management (Milan), Next London, and nest model management (Berlin) — Pascal’s career has evolved at lightning speed.

2024 – The Breakthrough Year

2024 marked Pascal’s official entrance into the highest tiers of the industry. Not only did he debut as a Saint Laurent S/S24 worldwide exclusive, but he also worked with a variety of luxury houses and publications.

Key Shows – S/S 2025 Season

Issey Miyake – Minimalist fluidity and movement in Paris.
Tod’s – Sleek Italian tailoring.
Jil Sander – Scandinavian sophistication aligned perfectly with his heritage.
Burberry – Classic British outerwear reimagined.
Coach & Tommy Hilfiger – American heritage brands on the global stage.
Loewe, Y-3, Amiri, Sacai, Ziggy Chen – Reflecting versatility across experimental and luxury design.

Campaigns & Editorials

Uniqlo C/FW 2024 – Everyday luxury in advertising.
Canali F/W 2024 – Italian menswear elegance.
AnOther Man China – Portrait feature for the magazine’s first issue.
Zara Man Studio F/W 2024 – High street sophistication.
Dolce & Gabbana Petwear 2024 – A playful twist on luxury branding.

This year positioned Pascal as more than just a fresh face — he became a reliable, in-demand model for both fashion-forward editorials and commercial campaigns.

2025 – The Consolidation Year

If 2024 was about making a debut, 2025 is about staying on top. Pascal has maintained an intense schedule of runway, presentations, campaigns, and lookbooks for some of the most prestigious brands in the industry.

Runway Shows – F/W 2025 Season

Jil Sander – Minimalist luxury, once again reinforcing his connection to Scandinavian aesthetics.
Luar – Modern street-meets-luxury tailoring.
Coach – New York classic cool.
Calvin Klein Collection – Sleek, minimal American style.
Todd Snyder – Refined American menswear.
Sacai – Japanese experimental layering.
KidSuper – Bold, artistic streetwear.
Ziggy Chen – Avant-garde Chinese fashion.
Zegna – Timeless Italian tailoring.

Presentations & Special Projects

Tod’s – Both seasonal presentations and social media campaigns, shot by renowned photographers.
Setchu S/S 26 – Clean lines and hybrid tailoring.
Craig Green S/S 26 – Conceptual British design.
Gucci Lido 2025 Campaign – A Mediterranean-inspired vision of luxury.

Lookbooks & Editorial Work

J.W. Anderson Resort 2026 Lookbook – Shot by Heikki Kaski, showcasing his long-standing connection with designer Jonathan Anderson.
The Row F/W 25–26 Lookbook – Minimalist American luxury by Mark Borthwick.
My Magazine “Waiting Games” Editorial – Captured by Marco van Rijt.

The Pascal Thulin Style

Pascal describes his personal style as minimalistic, comfortable, and Scandinavian. While fashion has become a bigger part of his life since entering the industry, he still values ease and wearability in his wardrobe. Most of his shopping is done online, often via multi-brand platforms, with the occasional second-hand gem.

Why Pascal Thulin is a Model to Watch

From being scouted by chance to walking for the world’s biggest designers in under two years, Pascal’s journey is a testament to talent meeting opportunity. His ability to adapt from sleek tailoring to experimental streetwear makes him an asset for brands, and his growing list of campaigns — from Gucci to Jil Sander — cements him as one of the most promising faces of his generation.

For fashion followers and ecommerce readers alike, keeping an eye on Pascal Thulin is keeping an eye on the future of men’s fashion.