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Bridging the worlds of storytelling, design, and retail, Carolina De la Cruz Castellote is building a powerful legacy rooted in creative integrity and strategic vision. With a solid academic foundation and a trailblazing careerâas evidenced by a viral Instagram campaign and collaborations with global brandsâCarolina represents a new generation of fashion leaders worth watching.
Education & Early Foundations
- Bachelorâs Degree in Fashion Design from IED Madrid (2013â2017)
- Masterâs Degree in Fashion Marketing from Universidad Complutense de Madrid (2017â2018)
This dual background gives Carolina a unique edgeâmerging practical design know-how with marketing strategy. Her skillset spans concept development to brand positioning, making her a perfect fit for the evolving e-commerce landscape.
Recap of a Landmark 2024
Carolinaâs 2024 was defined by bold personal and professional milestones:
- Adopted her baby pup, Nike đ¶
- Celebrated a decade-long relationship with her best friend
- Worked with her dream brand
4â6. Returned to MBFWM showcasing her own designs - Scored her first Instagram viral momentâthanks to one of her original creations
8â16. Collabed with top-tier brands, creatives, photographers - Nominated among the Top 50 Most Creative People
Her reflection: âA year full of emotions, nerves, stress and fears⊠Textures was a personal challenge turned reality.â
âTexturesâ Collection & Campaign for Foot Locker Spain
Developed as her final university project (TFE), the Textures collection reflects Carolinaâs technical precision and cultural flair. Shot by Pedro Vidal MartĂnez and featuring models Rosana Alcolea and Rebecca SĂĄnchez, the campaign closed 2024 with momentum:
âWe finished the year with Foot Locker Spainâs best picks of 2024. Tag your favorite and brighten their nightâ
Carolina acknowledges an expansive support networkâfrom educators John and Juanjo to her grandmother, partner, friends, models, photographers, and especially her university best friend. Her message to aspiring creatives: âWith effort everything can be achieved.â
On YouTube: A Week in the Life
Her vlog, âA WEEK IN MY LIFE as a fashion designer & content creatorâ, offers viewers a candid window into her multifaceted daily routine:
- Concept meetings and content planning
- Shooting the Nike campaign
- Studio tours and beach escapes
- Health challenges, including a cold sore
This slice-of-life narrative boosts relatability and authenticityâkey ingredients for loyal community engagement.
Why Carolina Matters for Your EâCommerce Brand
- Design Meets Storytelling: She can craft compelling product narratives from concept to campaign.
- Influencer-Level Reach: With a viral moment and branded collaborations, her voice resonates.
- Target Audience Appeal: Her relatable personality, openness about personal hurdles, and passion for fashion make her a magnetic influencer.
- Trend & Cultural Insight: From MBFWM insights to footwear campaigns, Carolina is tuned into consumer trends and industry movements.
How to Collaborate: Strategic Opportunities
- Feature her in product spotlights: Showcasing how she integrates your apparel/accessories into her wearable designs.
- Co-create capsule collections: Limited releases that reflect her design voice and align with your eâcommerce vision.
- Visual storytelling partnerships: Collaborate on content featuring her studio, creative process, and designs using your products.
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Sponsored vlogs: A âWeek in the lifeâ series featuring your brandâs items in her routine.
Connect with Carolina
- Instagram: @carolinadelacruzcastellote â design showcases, creative process, personal reflections
- YouTube: Search her vlog titles like âA week in my lifeâŠâ
- Brand Collaborations: Her Foot Locker Spain campaign and MBFWM presence validate her professional credibility
Carolina De la Cruz Castellote stands at the intersection of fashion design, marketing fluency, and personal storytelling. Her authenticity, combined with eâcommerce potential, makes her the ideal creative partner. Featuring her will not only enhance content richness but also resonate with audiences seeking meaningful, stylish, and human-centric narratives.