𝐅𝐥𝐨𝐫𝐞𝐧𝐜𝐞 𝐁𝐚𝐢𝐭𝐢𝐨: Everyone Is Talking About Her Sudanese-Australian Style

6 août 2025

Florence Baitio is a name you should know. With a captivating presence, powerful story, and unwavering sense of self, she represents a new generation of models shaping the global fashion landscape. Originally from a refugee camp in Uganda and now based in Perth, Australia, Florence has emerged as a fierce and rising voice in the modeling industry—celebrated for both her work and her unapologetic pride in her deep skin tone.

From Chanel Beauty editorials to viral YouTube campaigns, Florence Baitio is making her mark. And if her dreams of modeling for Rihanna or Gucci are any indicator, she’s only just getting started.

Who is Florence Baitio?

Florence Baitio is a South Sudanese-Australian model, represented by Trend Model Management in Barcelona and Muumaa Model Management in London, which serves as her mother agency. She currently resides in Perth, Australia, where she balances modeling work with building her portfolio and planning a potential move to New York City to expand her career.

With measurements of 5'5” (165 cm) in height, 32” bust, 24” waist, and 33” hips, Florence’s modeling profile is complemented by her striking black hair, dark brown eyes, and distinctive editorial looks. Her shoe size is 6 UK / 39.5 EU.

A Modeling Journey Shaped by Resilience

Florence was born in a refugee camp in Uganda, where she lived until the age of 7. In 2005, she and her family moved to Australia. This early experience has had a profound impact on her identity. Speaking to Galore Magazine, Florence shared the emotional toll of growing up in a foreign country where she often encountered racism and cultural alienation. But over time, these challenges helped shape her voice and vision.

Her confidence skyrocketed after starring in a makeover campaign for Freedom Couture, a premium wig company. "The owner reached out to me through Instagram," Florence recalls. "I thought it was fake at first!" The resulting YouTube video has racked up over 5.2 million views, a milestone she says gave her the self-assurance she needed to continue modeling.

Notable Editorial Work and Brand Collaborations

Florence’s editorial portfolio speaks for itself. She’s worked with top-tier fashion publications and creatives, including:

CHANEL Beauty x HUNGER Magazine (September 2022)
Shot by renowned photographer Baard Lunde, this editorial featured Florence in a bold and expressive beauty campaign that highlighted the versatility of her look.
Tank Magazine – "Riding High"
A high-fashion spread by Nicolas H, showcasing Florence’s ability to command attention in stylized, contemporary settings.
Bodies of Knowledge by SHOWstudio (August 2022)
Captured by Gabriel Moses, this visually striking project tackled identity and form—perfectly aligning with Florence’s ability to communicate beyond clothes and pose.
SHOT Magazine by Meiji Nguyen
With styling by Suzana Paravac, makeup by Fitria Adiwibowo & Vikki Aldridge, and hair by Michelle Alison, Florence delivered a hauntingly beautiful look that stunned editors and viewers alike.

Viral Misinformation and the Power of Image

In late 2021, Florence unintentionally became part of an online misinformation storm. A photo of her in a blue dress, kneeling in sand, went viral across French-speaking Africa, France, and Belgium. The image was falsely attributed to model Nyakim Gatwech and accompanied by the claim that the woman pictured had entered the Guinness Book of Records for having "the darkest skin on Earth."

The Guinness World Records organization publicly debunked this claim, clarifying that they do not maintain records based on skin tone. Furthermore, image tracing confirmed that the viral photo was of Florence Baitio, posted on her Instagram in October 2020.

While Florence did not directly respond to media requests at the time, her social media presence and professional demeanor speak volumes: she embraces her skin tone proudly, and she’s not here to conform to anyone’s standards of beauty but her own.

Dream Clients and Designers

Florence is crystal clear about her goals in fashion. “It’s always been a dream of mine to work for Rihanna,” she said in an interview. “I look up to her so much. I’m building my portfolio so that one day I can represent her products.”

She also dreams of modeling for Gucci, whose bold and luxurious designs she says inspire her daily. Her favorite designers include Alain and Gérard Wertheimer, the visionaries behind Chanel, for their artistic, high-concept fashion creations.

The Face of Fearless Beauty

When asked about her favorite beauty looks, Florence emphasizes self-expression:

“Every day is a new day! I love experimenting and trying things out of my comfort zone. I let my imagination run free.”

Her signature lip color? Burgundy—a shade she says she would name “Fearless.”

“That’s a hard question, but if I were a lipstick, I’d be called Fearless.”

More Than a Model

Florence Baitio is more than just a model—she’s an inspiration to thousands of young women around the world. With nearly 200,000 followers on Instagram (@florence_baitio), she uses her platform not only to showcase her work but to promote self-love, confidence, and the beauty of dark skin.

She has openly discussed colorism and racism, two issues that still affect many models of African descent in the fashion industry. But Florence continues to break barriers—one campaign, one photo, and one bold lipstick at a time.

What’s Next for Florence Baitio?

Florence is preparing for the next chapter in her career, which may include a bold move to New York City. Her dreams are big, but so is her determination. With her unique beauty, charisma, and commitment to pushing boundaries, there’s no doubt she’s a star on the rise.

Whether she’s walking for Chanel, starring in a viral beauty campaign, or just inspiring others through her story, Florence Baitio is the kind of model the fashion world needs more of.