𝐏𝐚𝐮𝐥𝐚 𝐂𝐨𝐥𝐢𝐧𝐨: A Shining Star in the YELO Universe

15 juillet 2025

Among YELO’s constellation of talents, Paula Colino stands out as a true powerhouse in digital media and marketing. Born on January 20, 1995, in Spain, Paula is a creative polymath—a content creator, marketing strategist, and YouTube lifestyle icon with a background in Public Relations and Paid Media. Now 30 years old, she embodies the kind of multi-faceted talent that somosyelo is known for elevating.

From YouTube Beginnings to Industry Recognition

Paula launched her self-titled YouTube channel in March 2011, sharing playlists, fashion hauls, and lifestyle vlogs. With over 100,000 subscribers and thousands of views per video, her content struck a chord with a generation of viewers seeking authenticity, fashion inspiration, and digital companionship.

On Instagram, her community continues to grow, with over 20,000 followers (@pauucolino), drawn to her effortless style and relatable persona. Her aesthetic is clean, warm, and fashion-forward—traits that make her a favorite for brand collaborations and fashion storytelling.

But Paula Colino’s journey didn't stop at content creation.

A Paid Media Expert Behind the Camera

With over 8 years of experience in social media marketing, Paula has built a stellar career in the digital advertising world. Her resume includes key roles at:

Convertix (2024–Present): As a Paid Social Manager, she leads strategy across Meta, TikTok Ads, Pinterest Ads, and LinkedIn Ads, managing campaigns across Europe and working in close collaboration with SEO and SEM departments.
CrowdFarming (2022–2023): Managed pan-European campaigns, especially in Germany, France, and the UK, while defining media strategies and collaborating with creative teams on messaging.
WETRUST INTERACTIVE (2021–2022): Directed the Social Media department and led influencer marketing efforts.
Adglow & IPGMediabrands (2018–2021): Handled international accounts, executed campaigns on Facebook Ads, Twitter Ads, Pinterest Ads, and Snapchat, and optimized strategies using key social media analytics tools.

She’s not just an influencer—she’s one of the few who deeply understands the inner workings of digital advertising from both the content and backend perspectives. This dual expertise makes her a unicorn in the modern marketing landscape.

Education and Certifications

Degree in Advertising and Public Relations – Universidad Rey Juan Carlos
Master’s in SEO/SEM – KSchool
Certified in Twitter Flight School – Video Badge

Her academic foundation supports a solid command of campaign planning, performance analytics, influencer coordination, and brand strategy.

What Makes Paula Colino and SOMOSYELO So Special?

YELO’s approach is rooted in authenticity, creativity, and strategic expertise. With talents like Paula Colino, they’re proving that:

Representation isn't just about bookings—it's about building a long-term personal brand.
Influencers today must be multi-dimensional: content creators, strategists, marketers, and entrepreneurs.
The new luxury in digital marketing is depth—both in storytelling and expertise.

Paula Colino perfectly reflects this vision. Her path illustrates how someone can begin as a lifestyle vlogger and grow into a leader in digital strategy, all while remaining relatable and creatively inspiring.

Why Brands Should Watch YELO

Whether you’re a fashion house, beauty label, sustainable brand, or tech company looking for genuine talent with analytical chops, YELO and its talents like Paula Colino offer unmatched value:

Expertise in campaign strategy and execution
Culturally relevant content creation
Pan-European and global market understanding
Authentic community engagement

A Passion for Fashion and the Early YouTube Journey

Paula Colino’s foray into the digital world began long before her current success. In 2015, while studying Advertising and Public Relations at Universidad Rey Juan Carlos in Madrid, she launched her first fashion blog, Invitation to my closet. Her love for clothing, personal style, and storytelling quickly found a more dynamic outlet in video, leading her to create her YouTube channel just a few months later.

“I felt the blog was too static—just pictures,” she explains. “YouTube allowed me to really connect with people, to talk to them, and offer content they could relate to or learn from.”

From fashion hauls to lookbooks, weekly vlogs, and tutorials, Paula’s early videos immediately resonated. In only four months, she had surpassed 2,000 subscribers—an impressive feat for a creator just starting out. Her audience was drawn not only to her aesthetic but also to her candid, upbeat personality.

She quickly realized the joy of building a digital community: “When people tell you that you’ve brightened their day or inspired them, it’s the best feeling. It makes the effort so worth it.”

Despite the challenges of managing a blog, channel, and social media while studying full-time, Paula found motivation in her creative passion. “It never felt like work. I enjoyed recording, editing, thinking of new ideas. I still do.”

Though she modestly claims she’s “still defining” her YouTube identity, Paula’s vision has always been clear: contribute something unique, relatable, and creatively fresh. “I try to put a twist on every video—even the typical ones—so they feel like mine.”

From her humble beginnings to now being a respected figure in both content creation and marketing, Paula Colino’s evolution is proof that authenticity and passion are a powerful combination.