𝐒𝐨𝐟𝐢𝐚 𝐏𝐚𝐩𝐚𝐬𝐚𝐫𝐚𝐧𝐭𝐨𝐮: The Creative Force Blending Style, Strategy, and Storytelling
In today’s digital world, where fashion and creativity meet content and connection, few emerging talents shine as brightly as Sofia Papasarantou. Based in Madrid and represented by the creative agency SomosYelo, Sofia is not only a rising content creator and fashion model but also a sharp-minded event planner and communication strategist. With a natural flair for branding, logistics, and aesthetics, she’s quickly becoming a reference for Gen Z style and cultural relevance.
From Madrid to the World: A Fashion Creative on the Rise
Born with a keen eye for detail and an innate sense of style, Sofia has carved out her own space in the Spanish fashion scene. Whether she’s modeling for 22 Studio Shop or producing sleek digital content on her TikTok account, her approach is both authentic and on-trend. As she writes in her own words, she thrives where “organization meets spontaneity”—a combination that’s evident in both her visuals and her professional trajectory.
Currently studying Protocol, Event Organization, and Corporate Communication at Universidad Rey Juan Carlos, Sofia brings academic structure to her creative instincts. Her versatility spans from styling and content creation to logistics and brand partnerships, making her a multidimensional asset for fashion and lifestyle brands.
A Muse for Modern Fashion
Sofia’s fashion sensibility recently caught the eye of Lefties, the accessible fashion giant redefining Gen Z basics. She featured prominently in their campaigns “Chasing The City” and “Lefties Street Division Collabs”, alongside fellow digital creators like Lucía Castejón and Morena Villar. The campaigns, which were covered by VOGUE, Vanity Fair, METAL Magazine, and even El País, positioned Sofia as a style ambassador for a new kind of minimalism—clean aesthetics, radiant skin, and curated neutrals that allow personal expression to shine through simplicity.
Her style philosophy echoes a broader Gen Z ethos: “looking good doesn’t have to be expensive.” Sofia promotes sustainable fashion practices, mixing second-hand, high street, and brand collabs in smart and intentional ways. She stands for authenticity, individuality, and self-confidence—values that resonate deeply with her growing audience.
A Storyteller Beyond Fashion
More than just a model, Sofia is a communicator at heart. She uses her platform to tell stories, plan immersive events, and connect communities. Her work goes beyond curated outfits: it’s about creating meaningful brand experiences. As a creative event planner, she helps shape narratives where fashion, culture, and people intersect.
Whether organizing pop-ups or creating digital strategies for campaigns, Sofia brings her unique perspective to every project. Her dual identity as both creative and strategist makes her especially valuable in today's influencer economy, where visual storytelling and real-time engagement go hand in hand.
Follow the Journey
With thousands of followers across platforms and growing recognition in fashion media, Sofia Papasarantou is a name to watch. Her future in content, communication, and fashion looks incredibly promising.
👉 Follow Sofia on social media:
- Instagram: @sofiapapasarantou
- TikTok: @sofiapapasarantou
Work & Representation
🎯 Agency: @somosyelo
📩 Inquiries: clara@somosyelo.com
Sofia is not just a digital creator—she’s a connector, a trendsetter, and a builder of modern cultural experiences. For brands looking to engage younger audiences in an authentic way, Sofia Papasarantou offers the perfect blend of style, substance, and strategy.
