𝐘𝐮𝐡𝐢 𝐌𝐢𝐲𝐚𝐡𝐚𝐫𝐚: Why Every Major Brand Wants Him
In the ever-evolving world of fashion, few male models have managed to combine artistry, poise, and quiet power quite like Yuhi Miyahara. Standing tall at 6’3” with refined features and an undeniable stage presence, the Tokyo-based model has become one of Japan’s most internationally recognized faces. His journey from local Tokyo shows to fronting campaigns for Louis Vuitton, Jimmy Choo, and Bottega Veneta marks him as a defining figure in 2025’s new wave of male modeling.
A Rising Star from Tokyo to Paris
Represented by Bravo Models in Tokyo (his mother agency) and working with Ford Models Paris, Next London, CREW Milan, and Gost Seoul, Yuhi Miyahara has built a powerful international presence. His career reflects a balance between Japanese precision and global versatility — a combination that has made him a favorite among top designers and photographers alike.
The year 2024 already set the stage for his ascent. After being featured as Models.com’s “Model of the Week” in November, Miyahara walked for prestigious brands like Bottega Veneta, Hermès, and Louis Vuitton, while appearing in editorials for AnOther Man Magazine and Yohji Yamamoto’s THE GINZA campaign shot by Takay.
2025: The Year of Yuhi Miyahara
If 2024 hinted at potential, 2025 has confirmed Yuhi Miyahara’s arrival as a global star. His schedule reads like a roadmap of the world’s most influential fashion houses.
- January 2025 saw Miyahara appear in the Louis Vuitton Men’s Spring/Summer 2025 campaign shot by Stef Mitchell, and walk for Louis Vuitton, AMI, and Yohji Yamamoto during the Fall/Winter shows.
- He continued to make an impact throughout the year, walking for Ziggy Chen, Fashion East, Solid Homme, and Kenzo, where he notably closed the Spring/Summer 2026 show.
- His work with Jimmy Choo for their Autumn 2025 campaign, photographed by Takay, further established him as a luxury brand favorite.
Opening Yohji Yamamoto’s S/S 26 Men’s Show and closing Kenzo’s S/S 26 highlight Miyahara’s growing importance on the runway — moments that mark his transition from emerging face to leading man in the global fashion scene.
A Signature Presence
Yuhi Miyahara’s appeal lies in his subtle yet commanding presence. His look — brown hair, deep brown eyes, and a lean 33” chest / 28” waist silhouette — perfectly suits the minimal, architectural aesthetics favored by designers like Yohji Yamamoto and Ziggy Chen. Yet his versatility allows him to transition effortlessly between the avant-garde poise of Japanese brands and the sleek modernity of European houses like Louis Vuitton and Bottega Veneta.
Miyahara’s collaborations with photographers such as Leslie Zhang, Brett Lloyd, and Louise & Maria Thornfeldt showcase his ability to convey both intimacy and elegance — traits that have made him a muse for fashion creatives seeking authenticity and emotional resonance.
Defining the Future of Japanese Modeling
As one of the few Japanese male models consistently walking for top global labels, Yuhi Miyahara is not just a rising star — he’s part of a broader cultural shift. His growing influence represents Japan’s increasing visibility in the global menswear landscape, merging tradition, craftsmanship, and modern minimalism.
With every new campaign and show, Miyahara proves that his rise is far from accidental. His 2025 run — marked by major runway moments and luxury campaigns — positions him as one of the defining faces of contemporary fashion.
Yuhi Miyahara embodies a new generation of Japanese talent — global, grounded, and gracefully powerful. From Tokyo’s MSML and Irenisa shows to Paris Fashion Week’s most exclusive runways, his career in 2025 demonstrates that true style is as much about presence as it is about perfection.
If the past year is any indication, Yuhi Miyahara isn’t just participating in fashion’s evolution — he’s helping to shape it.
