Fei Fei Sun: Asia’s Supermodel Changing Beauty Standards
When you think of the most iconic faces in global fashion, Fei Fei Sun stands tall—literally and figuratively. Represented by top modeling agencies including Elite Model Management NYC, Elite Paris, Women Management Milan, and Storm Management London, this Chinese supermodel has reshaped the fashion world with poise, presence, and power.
From Weifang to Worldwide
Born on March 20, 1989, in Weifang, Shandong, China, Fei Fei Sun was first discovered at a young age but only began modeling professionally after completing her studies in design at Suzhou University. Her major breakthrough came in 2008, when she represented China in the prestigious Elite Model Look competition, securing third place globally.
Just a year later, she was handpicked by Karl Lagerfeld to walk in the legendary Chanel Paris–Shanghai show. Since then, she has graced runways for virtually every major designer—Prada, Dior, Valentino, Miu Miu, Hermès, Chanel, Givenchy, and Alexander Wang, to name a few.
A Trailblazer for Asian Representation
Fei Fei isn’t just a model—she's a pioneer. She made history in January 2013 as the first East Asian model to appear on the cover of Vogue Italia, and again in 2014 as the first Asian model to feature on the cover of American Vogue as part of the “Instagirls” issue. Her consistent presence in magazines like Vogue China, Vogue Japan, Vogue Paris, British Vogue, and i-D makes her one of the most editorially in-demand models of her generation.
Muse of Top Fashion Photographers
Sun has built enduring relationships with the most revered fashion photographers, including Steven Meisel, Peter Lindbergh, Mert & Marcus, and Zoey Grossman. Her editorial highlights span features like “Roaming In Spring” for Vogue China (2025), and recent covers for Allure, Holiday Magazine, and D Repubblica.
Campaign Queen
Fei Fei Sun’s campaign portfolio reads like a who's who of luxury fashion. She’s been the face of:
- Estée Lauder (as global spokesperson)
- Prada, Chanel Beauty, Chanel Watches
- Louis Vuitton, Dior, Calvin Klein, Valentino
- Tom Ford, AMI, Ralph Lauren, Courrèges
- Messika, Swarovski, Zara, David Yurman, and more
In 2012, she broke new ground as the first Asian face of Valentino, and has remained a front-row regular and campaign favorite ever since.
Industry Recognition
Fei Fei’s accolades go beyond magazine covers and brand endorsements. In 2016, Models.com recognized her as an Industry Icon, and by 2017, she was elevated to the status of New Supermodel—a title reserved for models with both influence and longevity.
A Modern Role Model
Now based in Manhattan, New York, Fei Fei Sun continues to serve as an inspiration for a new generation of models—especially those from underrepresented backgrounds. Her voice and presence champion greater diversity in fashion, and her career serves as a blueprint for aspiring talent across the globe.
Fei Fei Sun: Fast Facts
- Height: 5'10.5" (179 cm)
- Measurements: 32"–24"–34"
- Shoe size: US 9.5
- Hair color: Black
- Eye color: Brown
Agencies
- 🇺🇸 Elite NYC
- 🇫🇷 Elite Paris
- 🇮🇹 Women Management Milan
- 🇬🇧 Storm Management London
Why Fei Fei Sun Matters
In an industry constantly evolving, Fei Fei Sun remains a powerful constant. She bridges Eastern and Western beauty ideals, balances elegance with edge, and continues to inspire through both artistry and authenticity. For fashion lovers and brands alike, Fei Fei represents more than a model—she represents a movement.
